Campaign 01 / Luxury / Generative AI Direction
QINGXIANG 清香GenAI Luxury Fragrance Campaign
Campaign 02 / Luxury / Generative AI Direction
A campaign system that translates imperial craft into contemporary masculine luxury—without turning heritage into costume.
Branding 01 / Hands-On + Pure Art Direction
TABLE GAMES PROGRESSIVE PRODUCT LINE BRAND DESIGN
A brand identity design that ushers in " the dawn of a new era" for table games progressives.
Branding 02 / Hands-On + Pure Art Direction
ELECTRONIC TABLE GAMES PRODUCT LINE BRAND DESIGN
A Light & Wonder brand identity design that defines a new generation of electronic table game product line.
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