an abstract photo of a curved building with a blue sky in the background

ISAAK LIEN'S

You didn’t come this far to stop

GENAI + HANDS-ON ART DIRECTION

BRAND, PRODUCT, ADVERTISMENT

Campaign 01 / Luxury / Generative AI Direction

QINGXIANG 清香GenAI Luxury Fragrance Campaign

A self-initiated campaign demonstrating GenAI image creation, photographic art direction, brand development, and post-production planning.

Campaign 02 / Luxury / Generative AI Direction

DIYONG 帝勇

Power,
held in reserve.

A campaign system that translates imperial craft into contemporary masculine luxury—without turning heritage into costume.

Branding 01 / Hands-On + Pure Art Direction

TABLE GAMES PROGRESSIVE PRODUCT LINE BRAND DESIGN

A brand identity design that ushers in " the dawn of a new era" for table games progressives.

Branding 02 / Hands-On + Pure Art Direction

ELECTRONIC TABLE GAMES PRODUCT LINE BRAND DESIGN

A Light & Wonder brand identity design that defines a new generation of electronic table game product line.

Launch Your Next Campaign

Combine human creative vision with cutting-edge AI workflows to build distinctive, scalable art direction for your upcoming brand launch.

Director

Explore Isaak's impressive art director and art portfolio pieces.

About me

isaaklien@gmail.com

626.592.0697

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